The NFL wanted to run an 8-hour social media show on screens throughout Raymon James stadium, for the 2021 Superbowl in Tampa Bay. The show had to feel integrated into the world they were creating. The Famous Group’s Vixi technology was a perfect fit. Vixi harnesses the power of Epic Game’s Unreal Engine to deliver a real-time rendered social media broadcast platform. We crafted the 3D environment from the ground up, designing every aspect of the experience to fit this unique event. A “roaming” camera was employed to traverse the space, discovering social media posts along its journey. Unique takeovers brought specific posts to the forefront, providing immediate reaction to game events.
Art Direction: Damien Nemire-Pepe
Production Company: The Famous Group