In the dynamic world of athletic footwear, Saucony stands out with its commitment to innovation and quality. The recent campaign for its Hurricane and Triumph shoes was no exception. As the creative director, my goal was to encapsulate the essence of these exceptional shoes in a comprehensive 360 campaign, reaching audiences across multiple platforms and experiences. The campaign was ambitious, covering organic social media, videos, posters, digital and print ads, and a standout physical retail installation.
The campaign garnered significant traction, with the marketing team. More importantly, it marked a shift in perception for Saucony shoes - from purely functional to a symbol of a lifestyle embraced by the modern, discerning consumer.
Agency: Team Bubbly
Creative Direction: Damien Nemire-Pepe